How can you get people to look your way?

Well, if I was in the street I could just shout.  Or maybe take my clothes off (bad idea) or wave a big banner.  Chances are you'd freak people out.

On line is similar.  Same chance of appearing strange.  But before that you have to get someone to tune in.  Your invisible until you aren't. 

So I've been making a quiet noise for a while now.  And I'm still waiting.  Like Diana Ross.  Except she made lots of money. 

Every advertising shout you make on line costs money.  A bit of a Catch 22.  Now that was a good book.